On 20 September 2023, at MCC Mazurkas, the 17th edition of a unique event for the fruit and vegetable industry took place – Fresh Market 2023 B2B Meeting and Trade Show. For more than fifteen years, Fresh Market remains a key meeting ground for producers, distributors, and retail chains from the fruit, vegetable, and flower industry. The long-standing tradition has made this event one of the most important in the wholesale trade sector in Poland and Central Europe.
This year’s edition, sponsored by AKSUN, one of Turkey’s largest fruit and vegetable exporters, attracted several hundred participants from over 30 countries around the world, including representatives of 24 retail chains such as Żabka, Carrefour, Biedronka, Arhelan, Auchan, Stokrotka, Frisco, DINO, SPAR, E. Leclerc, Intermarche, Bricomarche from Poland, PROFI from Romania, COOP Jednota from Slovakia, RIMI Baltic from Latvia, Maxima from Lithuania, BINGO from Bosnia and Herzegovina or Rohlik from the Czech Republic. The hybrid formula of the event was also maintained, providing the opportunity to hold online meetings with representatives of POLO Market, Selgros, Chata Polska, Netto from Poland as well as Varus and ATB from Ukraine.