Meet 20+ retail chain buyers in one day. Fresh Market 2026 — the largest B2B meeting event for fresh produce in Central Europe. 20th anniversary edition.
24 September 2026 | MCC Mazurkas, Warsaw, Poland
Early Bird price available until July 31 — save up to EUR 100.
Register now — from €490How it works?
Meet the Market — Fresh Market
B2B MEETING & TRADE SHOW
Fresh Market is Poland's leading B2B event for the fresh fruit, vegetable, and flower sector—held continuously since 2008. In just one day, you can meet face-to-face with buyers from Poland & Central and Eastern Europe (CEE) biggest retail chains, as well as key distributors and importers.
This is not a typical trade fair. Fresh Market is built around a structured series of business meetings—planned to deliver outcomes: new contracts, real negotiations, and long-term partnerships.
Join Fresh Market 2026 and see how one day can open the door to your next business breakthrough.
Who should attend?
Fresh Market 2026 is designed for professionals across the fresh produce supply chain.
🍎
Suppliers
Growers and producers of fresh fruits, vegetables, and flowers looking to meet retail buyers from CEE.
Register as Supplier🌎
Importers
Distributors and importers who want to source fresh products and build new partnerships in the region.
Register as Importer🏪
Exhibitors
Companies that want to showcase products, services, or innovations at the trade show area.
Register as Exhibitor✈️
International Companies
Foreign producers and exporters looking to enter or expand in the Polish and CEE retail market.
Register nowConnect with the fresh world
Fresh Market B2B MEETING & TRADE SHOW is the most important event in Poland for the wholesale trade sector of fresh fruit, vegetables, and flowers organized since 2008. It is the only opportunity to meet in person and to establish cooperation with buyers from the biggest Central Europe retail chains.
Our commitment to facilitating these connections is what sets us apart as the premier B2B trade show for the fresh produce industry. Core values are to build meaningful relationships between buyers and sellers, and staying ahead of industry trends to offer the most innovative solutions to our clients.
We aim to create a dynamic and engaging environment where industry professionals can network, and grow their businesses. Join us at Fresh Market 2026 and see why we are the go-to event for the fresh produce industry.
Fresh Market 2025 highlights
Sponsors 2026
Retail chains at Fresh Market 2026
Distributors & importers 2025
How to join?
Join as a Participant
- Meet buyers of fresh fruit, vegetables, and flowers from Poland & Europe.
- Matchmaking & networking with distributors, suppliers, growers, packaging and seeds companies.
- Attend online meetings with retail chains.
- Be visible. Promote your company & products in our Fresh Market Product Catalog and news service.
Become an Exhibitor
- Promote your company and products amongst industry professionals from over 20 countries.
- Meet with representatives of 20+ retail chains, importers, and exporters from Poland and abroad.
- Participate in the Fresh Market Award.
- Custom exhibitor packages available.
List of participants 2025
Areas
RETAIL CHAINS HUB
Acquiring buyers has never been easier.
Retail chains are the best buyers for your products because of stable and long-term cooperation and regular processing of large orders.
Supplying supermarkets significantly increase your brand awareness. You can meet them all within just one day.
DISTRIBUTORS HUB
Enter the market step by step.
Cooperation with distribution companies, importers, and traders is a perfect choice for smaller suppliers.
It allows increasing the efficiency of logistics processes and understand the specifics of a certain market.
EXHIBITORS HUB
Build your brand awareness.
Customised exhibition stand increase interest and boost your sales.
Showcase your offer and services in an engaging and eye-catching way to attract lots of new customers. Reach directly to the decision-makers from fresh fruits, vegetables, and flowers branch.
Why attend?Everything you need
Everything you need
in one day.
Arranged meetings with retail chains buyers – get to know your numbers for meetings about one week before the event.
Importers Hub – part of the venue will focus on importers, traders and distributors companies that you can meet without limits.
Best time management – no queues, no waiting, improved agenda.
Many opportunities to establish business relationships – buyers visiting the stands, arranged meetings, speed dating with buyers, unlimited meetings with importers and traders.
Comfortable and professional environment – structured entrances to the B2B meetings zone, rest areas, full day coffee & beverages, breakfast & lunch, Cocktail Dinner Party, prestigious surroundings of MCC Mazurkas.
Reviews
As a Biedronka, we participate every year. I recommend this kind of event to everyone, a great opportunity to meet new suppliers, new business contacts, and we will definitely participate next year as well. I am a representative of the fruit group, so I can say that all our talks were very fruitful.
We are attending the Fresh Market and I have to say that we are positively surprised by the attendants. There is a lot of people, a lot of companies that are actually focused on the Polish market and that's very good for us because being a service provider our main customers or important customers are supplier of fruit and vegetables to the Polish retail, and they are all here today with only one mission – create success on the Polish market and I hope we can do that together with them. It is a great initiative, and we hope to be back next year. Thank you!
I'm very happy that Fresh Market is one of the best and biggest events here in Central Europe and is coming into it as a must-attend event. We see growing potential here. This is our 3rd participation, and for sure there will be more.
We are with Fresh Market from the very beginning. It is definitely a place where everyone should attend and participate. I think this is an event that has grown from such a very Polish event to an international event. The interesting formula is that of meetings with retail chains, which works very well here.
Poland is a very important market for us and that's the reason why we take place in this great organization [...] Very great meetings, they have a timetable for every meeting so you can use the time very effectively. Every time we have to attend this organization we have good results, so I'm sure we will be attending next year as well.
We are here every year. I think it is very beneficial for the producers and for us.
Fresh Market 2026 — Latest insights
Logistics and Deliveries – How to Manage Delivery Timeliness to Retail Chains?
In fresh produce, logistics is not a back-office function. It is part of the product.
Read more
Quality management – why do retail chains attach so much importance to quality?
In the fresh fruit and vegetable industry, many suppliers still think of quality as a competitive advantage. In practice, retail chains see it differently. For them, quality is not a bonus or a “plus.” It is a condition for entering into cooperation.
Read moreReady to meet these buyers in person?
Register before July 31 and save up to €100 with Early Bird pricing. Business package from €720, Standard from €490.
Register now — Early Bird from €490Fresh Market 2026
Fresh Market B2B Meeting and Trade Show is the most important event in the fruit, vegetable, and flower industry.
Each year more than 200 suppliers of vegetables, fruits, and flowers in one day and in one place take part in more than 1,200 personal meetings with representatives of regional and international retail chains from Europe.
Participants are also invited to online meetings with retail chains organized throughout the year.
The event is also popular amongst manufacturers of products for agribusiness, packaging for the industry, trading companies, and companies providing specialized services for agriculture.