Fresh Market B2B Meeting and Trade Show is the most important event in the fruit, vegetable, and flower industry.

Each year more than 200 suppliers of vegetables, fruits, and flowers in one day and in one place take part in more than 1,200 personal meetings with representatives of regional and international retail chains from Europe.

Participants are also invited to online meetings with retail chains organized throughout the year.

The event is also popular amongst manufacturers of products for agribusiness, packaging for the industry, trading companies, and companies providing specialized services for agriculture.