Watermelon Exotica is a seedless mini watermelon variety developed by Hazera Poland, nominated for the Fresh Market Award 2025. It represents a new generation of watermelons that combine convenience, excellent fruit quality, and extended shelf life – responding directly to the needs of both producers and consumers across Europe.

Key Characteristics of Exotica

The Exotica variety is designed to meet the expectations of today’s fruit market, focusing on practicality, quality, and consumer appeal:

• Handy size: fruits weigh 1.8–2.7 kg, making them easy to handle and consume.

• Efficient packaging: 6–7 fruits per carton, ideal for retail logistics.

• Outstanding texture: exceptionally crisp and firm flesh, maintaining freshness and structure.

• Traditional, excellent flavor: very sweet and crunchy, highly appreciated by producers in Spain and Italy and by consumers throughout Europe.

• Extended shelf life: more than 20 days post-harvest, ensuring longer freshness and suitability for medium-distance transport within Europe.

• Attractive appearance: consistent fruit size, high internal quality with deep red flesh, and an intense dark green rind (Crimson type).

• High Brix levels: measured at 10.4–11.4, confirming superior sweetness.

Seedless is More – Innovation for Today’s Market

Exotica is the result of Hazera’s innovative “Seedless is More” breeding program, which focuses on creating watermelon varieties that:

• have a longer shelf life,

• offer practical fruit size,

• are suitable for longer transport across Europe,

• provide outstanding internal fruit qualities – taste, texture, and color.

Exotica embodies all of these attributes. As a result, it delivers benefits to both sides of the supply chain:

• Producers and retailers – efficiency and profitability (retail sales increased by 182%).

• Consumers – satisfaction and quality (customer complaints reduced by 38.5%).

A European Watermelon for European Consumers

Exotica is grown and produced in the EU, making it perfectly suited for the “from field to table” principle. Thanks to its European origin, it reaches consumers quickly, retaining freshness and taste while reducing transport times. This ensures that the flavor of summer lasts longer on European tables.

Hazera – Global Expertise, Local Commitment

Hazera, a global leader in the seed industry, combines decades of experience with the latest agrotechnical innovations. The company breeds, develops, and markets a wide range of vegetable varieties worldwide.

• Headquarters: Israel and the Netherlands.

• Subsidiaries: 11 countries.

• Distribution: serving over 130 markets worldwide.

• Member of the Limagrain Group, Europe’s largest seed company specializing in vegetables, field crops, and cereals.

Hazera’s commitment to quality, innovation, and grower support ensures that products like Exotica set new benchmarks in the fresh produce market.

✅ Exotica – a seedless mini watermelon that extends the taste of summer.