Training for Supermarkets – Cut Flowers in the Spotlight!
On September 18, 2025, one day after the Fresh Market B2B Meeting & Trade Show, a special one-day training titled “How to Maximize Cut Flower Sales” took place at the MCC Mazurkas Conference Centre & Hotel near Warsaw in Poland. Flowers as a Driver of Retail Sales Growth [...]
Fresh Market 2025 – the 19th edition of the largest B2B meeting of the fruit, vegetable and flower industry in Central and Eastern Europe
On September 17, 2025, the 19th edition of Fresh Market - the most important B2B event of the fresh fruit, vegetable and flower industry in Poland and Central and Eastern Europe - was held at the MCC Mazurkas Hotel in Ozarow Mazowiecki. The event was attended by more than [...]
Fresh Market 2025 – Flavors, Innovation, and Emotions at MCC Mazurkas
Warsaw, Poland, September 17, 2025. From the early morning, the halls of Conference Center Mazurkas were filled with the atmosphere of a true celebration of the fruit and vegetable industry. Hostesses moved between stands with tasting trays, and guests could sample new tomato varieties, crunchy watermelon, and aromatic herbs. [...]
Sweetloom F1 – Heirloom Tomato Nominated for the Fresh Market Award 2025
Sweetloom F1 is a unique tomato variety that has been nominated for the prestigious Fresh Market Award 2025. This recognition is given to the most innovative products that stand out for their quality, unique features, and potential to influence trends in the fruit and vegetable trade. Bred by Yuksel Seeds, [...]
Watermelon Exotica – Seedless Watermelon Nominated for the Fresh Market Award 2025
Watermelon Exotica is a seedless mini watermelon variety developed by Hazera Poland, nominated for the Fresh Market Award 2025. It represents a new generation of watermelons that combine convenience, excellent fruit quality, and extended shelf life – responding directly to the needs of both producers and consumers across Europe. Key [...]