Negotiating with retail chains is one of the biggest challenges for fruit and vegetable suppliers. Buyers are well-prepared, have clear goals and strategies, and the supplier must build strong arguments, present benefits, and negotiate terms effectively. In this article, we will discuss: How to effectively prepare for negotiations? Which negotiation [...]

Is It Better to Diversify Sales Channels or Focus on One Chain? Working with retail chains is the dream of many fresh fruit and vegetable suppliers. Getting your product on the shelves of well-known retailers can mean huge profits and sales stability. However, entering the chain is just the beginning [...]

  Why is Logistics Crucial for Cooperation with Retail Chains? Entering major retail chains is a huge opportunity for fresh fruit and vegetable suppliers, but it also involves meeting strict logistical requirements. Retailers expect timely deliveries, compliance with safety standards, and full supply chain transparency. Cooperation with giants such as [...]

Collaborating with retail chains is a crucial step for many fresh fruit and vegetable suppliers looking to expand their market reach. However, securing a place in a major retail network is just the beginning—understanding the right model of collaboration is equally important. The choice of collaboration model depends on several [...]

Collaboration with retail chains is the dream of many fresh fruit and vegetable suppliers. However, to succeed, it is crucial to understand how these chains operate and what buyers expect. A retail buyer is not just someone responsible for placing orders; they are a strategist, analyst, and negotiator whose main [...]