By 2014, Fresh Market had firmly established itself as a critical industry platform, fostering discussions among seasoned firms central to the Polish and European fresh produce sectors. Sakata, founded in 1913, epitomizes long-standing industry involvement, albeit largely unnoticed by consumers. This is because Sakata specializes in seed production for vegetables rather than vegetable cultivation itself. In 2014, many vegetables on store shelves traced their beginnings back to Sakata Seed Corporation fields from years prior.
Today, Sakata stands as one of the largest vegetable-and-flower breeding companies globally. It operates in 22 countries, conducting research and breeding activities and produces seeds sold in over 130 countries. Notably, Sakata excels in specific categories, with Japanese-bred broccoli varieties setting industry standards in various markets. Additionally, Sakata maintains strong positions in tomatoes, peppers, watermelons, squash, lettuce, and a broad spectrum of cut flowers.
In Poland, Sakata has been an industry partner for years, collaborating with local producers in both open fields and greenhouses. The company delivers varieties tailored to meet three key criteria: shelf-stable flavor, agronomic performance suitable for the Polish climate, and yield consistency necessary for retail chain success. Although the 2014 shelves bore no "Sakata variety" labels, the company's influence was palpable.
Sakata's history is defined by three elements: continuity, specialization, and patience. For over a century, it has pursued its focus without abrupt strategic pivots, centering on vegetable and ornamental breeding. The company's enduring commitment is evident in its methodical approach to developing new vegetable varieties, each taking 7–10 years from inception to commercial availability, a timeline that underpins its leadership position.
From the perspective of Fresh Market 2026, including a seed company in the "20 Stories for 20 Editions" series is deliberate. The fresh produce supply chain begins with seeds; every quality, category, and export discussion at FM today traces back to breeding choices made long ago. Sakata exemplifies the foundational role such companies play, often unseen by the end consumer but crucial to retail operations.
Celebrating the 20th edition of Fresh Market provides an opportunity to highlight this crucial segment of the industry. Sakata's involvement with Polish vegetable cultivation predates the establishment of Polish retail chains.
Sakata has been integral to shaping Fresh Market since joining us in the 2014 edition. Be part of the 20th edition at Fresh Market 2026, on September 24th, at MCC Mazurkas, Warsaw. Register at: https://freshmarket.eu/registration
Fresh Market 2026 — rejestracja: https://freshmarket.eu/registration
