Fresh Market 2026 is the 20th edition of the event. To mark the occasion, we are publishing a series called "20 Stories from the 20th Fresh Market," in which we look back at the exhibiting companies, brands, and projects that have contributed to the history of Fresh Market in previous years.
Agro-Paprix is one of those Polish companies that lets you see, across 30 years of fresh produce, how the way a Polish vegetable grower works has changed. The firm has been operating since 1993, handles packing and transport of fruits and vegetables, runs its own farm in the Klwów region — so-called "pepper valley" — and also works with a broad network of local growers. A model rare in Polish fresh produce for years: integration from field to packhouse, via transport, to the buyer.
Their portfolio holds items obvious to a retail shopper and demanding for a grower: field peppers, squash, eggplant, string beans, sweetcorn, zucchini, watermelon. Each category has its own seasonal rhythm, its own packaging requirements, its own market expectations. At the same time, Agro-Paprix builds its market position on two pillars: quality control (GLOBALG.A.P. certification, pesticide-residue testing) and supply-chain integration (from field through packing to transport).
2008 — the year Fresh Market ran its first edition — Agro-Paprix was among the first group of firms that trusted the format. It was the moment when Polish field-vegetable production was only beginning its accelerated professionalization. Retailers, who had been content only a few years earlier with wholesaler supply, began asking serious questions about integrated production, traceability, and lab tests. For Agro-Paprix — as for other Polish companies on that path — 2008 meant investing in a system that, over time, would become the standard.
The role of pepper in the company's strategy is worth underlining. The Klwów region has specialized in this single category for decades, and Agro-Paprix is one of the brands that makes this specialization visible beyond Poland. In recent years the company has developed exports to Central European markets based on two assets: clear local origin (documented, traceable) and quality predictability consistent with GLOBALG.A.P.
From a Polish Fresh Market participant's perspective, Agro-Paprix is an interesting example of a firm that really closes the loop: we run the farm, we pack in-house, we deliver to the customer, we control quality at every step. A model that dozens of Polish firms are actually executing today, but which twenty years ago was more theoretical ambition than daily reality.
The 20th edition of Fresh Market is a good moment to show the Polish part of that story. Agro-Paprix may not be the best-known brand on the shelf, but it's an example of a firm doing what the Polish market was still learning to do in 2010–2015: managing its own supply chain with full accountability at every step.
