Fresh Market Award 2026
Meet the products entered for the Fresh Market Award 2026
Discover the products and innovations competing for market recognition at Fresh Market 2026. The presented entries include new varieties, fresh produce concepts and solutions created for the fruit, vegetable and flower sector.
Candidate products
Six entries, presented in the order submitted by the companies.
MiniGu® is a mini cucumber created by Ecoinver and easyQs® for modern, healthy snacking. Available all year round, it is extra-crunchy, refreshing and ready to eat without peeling. Its convenient size and smooth skin make it ideal for any moment, while the concept supports freshness, convenience and reduced food waste across the cucumber category.
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SWICY F1 is an innovative kapia pepper that balances gentle sweetness with a clearly noticeable, pleasant heat. Its long, glossy, dark-red fruits have thick, juicy walls and bring two flavour experiences together in one pepper. Suitable for tunnel and open-field production, SWICY F1 gives growers flexibility and offers consumers an original ingredient that adds colour and character to everyday dishes.
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TEGANUMA RZ F1 is a pink tomato variety developed for stable production under increasingly demanding conditions. It combines attractive, uniform pink fruit with reliable fruit set, balanced plant growth and high commercial quality. Strong performance during heat and variable weather supports supply continuity, while high resistance to ToBRFV helps growers manage one of the most serious risks in modern tomato production.
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YOOM® is the tomato born black: dark purple from fruit set, with no green stage. As it ripens, orange-red markings naturally indicate the best moment for consumption. Beneath the dramatic skin lies a crisp, juicy tomato with firm texture and a refreshing umami-led taste: neither too sweet nor too sour. It is an affordable gourmet choice for snacking and cold dishes.
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Hazera’s Colourful Radishes turn a familiar vegetable into an eye-catching premium proposition. Purpella, Whitella, Blushella and Florella combine distinctive colours with crisp texture and the nutritional qualities associated with radishes. The mix attracts attention, encourages impulse purchases and makes vegetables more appealing, while offering growers productive varieties with consistent quality and extended post-harvest performance.
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Titbit Ready-to-Eat Avocado combines perfect ripeness with a natural, vegan and invisible protective coating. The solution extends shelf life to eight days, helps cut waste and markdowns, and protects the fruit against dehydration and handling. Shipped by sea and available year round, it delivers convenience, attractive appearance and the taste of tree-ripened avocado with lower logistics impact.
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MiniGu® brings a fresh perspective to the cucumber category. Developed through the collaboration of Ecoinver and easyQs®, it combines innovative genetics with expertise in year-round production. The result is a distinctive mini cucumber designed for consumers who want a convenient, healthy and enjoyable snack. MiniGu® is extra-crunchy, juicy and refreshing, with smooth skin that requires no peeling: simply wash and enjoy. Its compact size makes it easy to take to work, school or on the go, while reliable twelve-month availability supports consistent retail programmes. The concept addresses key market trends such as healthy snacking, convenience, freshness and lower food waste. Building on the success of easyQs® in Germany, the United Kingdom and Spain, MiniGu® offers more than a smaller cucumber. It is an accessible, ready-to-eat proposition that creates added value for consumers, retailers and growers while giving the category a modern, memorable identity.
Founded in 2007 in Almería, Spain, Ecoinver is a family-owned producer and marketer of fresh vegetables. The company grows its own crops and develops specialities tailored to changing consumer needs. Ecoinver is particularly recognised for mini cucumbers and combines agricultural experience with product innovation and year-round supply capabilities. Its portfolio also includes cucumbers, courgettes, peppers, aubergines, tomatoes and selected exotic vegetables, with attention to quality, professional service and responsible growth.
← Back to the product listSWICY F1 is a distinctive kapia-type pepper created for growers and consumers who want something beyond the familiar sweet profile. Its elongated, conical fruits reach approximately 20–22 cm and ripen to an intense dark red with an attractive gloss. Thick, juicy walls deliver the satisfying texture associated with kapia peppers, while the flavour combines gentle sweetness with a moderate, pleasant heat. This half-sweet, half-hot balance makes SWICY F1 a versatile ingredient for fresh dishes, cooking and recipes that need extra character without overwhelming pungency. The early variety has strong vigour, short internodes and good leaf cover, helping protect fruit from direct sunlight. It is suitable for both tunnel and open-field cultivation and shows useful adaptability to different production conditions, including tolerance to temporary temperature drops. Intermediate resistance to TSWV further supports crop management. SWICY F1 brings together visual quality, grower flexibility and a genuinely memorable flavour proposition that is new to the Polish pepper market.
Yuksel Seeds is a global vegetable seed company headquartered in Türkiye. For more than 35 years, it has combined breeding, research and seed production to develop varieties adapted to different growing regions. The company offers hundreds of commercial varieties across key vegetable crops and operates through international research, production and commercial locations. Its programmes focus on yield, quality, flavour, disease resistance, shelf life and adaptability, with the aim of creating value for growers and consumers.
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TEGANUMA RZ F1 responds to the everyday challenges facing pink tomato growers: changing climate conditions, disease pressure and the market’s demand for consistent quality. The variety produces attractive, uniform pink fruits valued for their appearance, freshness and commercial performance. Regular fruit set and balanced plant growth help deliver predictable results throughout the season, even when weather conditions become demanding. TEGANUMA RZ F1 shows particular strength during periods of high temperature and variable weather, supporting continuity of supply and the quality expected by buyers. One of its most important features is high resistance to tomato brown rugose fruit virus (ToBRFV), a major threat to modern tomato production. This resistance contributes to greater crop security and helps reduce production risk, although preventive measures and strict greenhouse hygiene remain essential. By combining fruit quality, reliable performance and traits aligned with current market needs, TEGANUMA RZ F1 demonstrates how modern breeding can support a more stable, secure and sustainable future for pink tomato production.
Rijk Zwaan is an independent, family-owned fruit and vegetable breeding company active in more than 100 countries. It develops high-quality seeds and varieties for professional growers, focusing on flavour, quality, yield and resistance to diseases, pests and changing climate conditions. A substantial share of its workforce is dedicated to research and development. Working with partners throughout the food chain, Rijk Zwaan aims to support healthy, appealing produce and a more sustainable global food supply.
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YOOM® stands apart as the tomato born black. Unlike a conventional tomato that begins green and later turns red, YOOM® is dark purple-black from fruit set and remains dark while developing on the vine. Anthocyanins produced naturally by the plant create shades ranging from near-black to deep purple with orange accents, depending on light and temperature. Ripening becomes visible on the skin: a red-orange flame along the side and a star beneath the calyx indicate the optimum eating point, creating a natural, easy-to-read ripeness signal. Cut open, the contrast between dark skin and colourful flesh gives YOOM® an exotic, almost passion-fruit-like appearance. Its flavour is led by umami rather than sweetness: refreshing, balanced, neither too sweet nor too sour. Crispness, juiciness and firm texture remain strong after harvest, while flavour continues to develop. Best enjoyed as a snack or in cold dishes, YOOM® turns an everyday tomato into an accessible gourmet experience.
Den Berk Délice grows premium specialty tomatoes, available under both branded and private label concepts, across 130 ha of own greenhouses in Belgium and Morocco. The company is active in 15 European countries, working as a fresh retail partner to grocery chains across the continent. Innovation is central to its approach, with more than 200 tests carried out each year on varieties, packaging and shelf life. An in-house category management team continuously researches market trends to support retailers in sharpening their category strategy. In 2025 alone, this team conducted over 40,000 store visits to gather first-hand insight into shelf performance and consumer behaviour. This combination of cultivation expertise, innovation and retail insight allows the company to respond quickly to changing market demands.
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Colourful Radishes by Hazera create new value across the supply chain by transforming a traditional root vegetable into a visually striking, premium product. The range brings together four distinctive varieties: deep-purple Purpella, white Whitella, red-white marbled Blushella and classic red Florella. Their colour contrast makes the product stand out on shelf, supports impulse purchasing and can encourage consumers, including children, to reach for vegetables more often. The line retains the fresh, crisp character expected from radishes while offering naturally occurring nutrients such as vitamin C, potassium and fibre. Purple and red varieties also contain anthocyanin pigments, while radishes naturally provide glucosinolates such as glucoraphenin. With high water content and low energy value, the range fits modern interest in colourful, fresh and lighter food choices. For growers and retailers, the concept combines attractive presentation with productive varieties, repeatable quality and extended post-harvest performance, helping reduce losses and build a stronger premium segment.
Hazera is an international vegetable seed company combining decades of breeding experience with a strong global presence. Its portfolio covers a wide range of crops, including tomatoes, peppers, cucumbers, onions, carrots and radishes. Hazera works closely with growers, supporting variety selection and cultivation throughout the crop cycle. Research, market insight and partnership guide the development of productive, resilient and appealing varieties designed for growers, supply-chain partners and consumers in diverse markets.
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Titbit Ready-to-Eat Avocado is designed to make avocado quality more reliable from supply chain to kitchen. Each fruit is protected by a natural, vegan coating that is invisible to the eye and undetectable by smell or touch. This breathable layer slows water loss, helping the avocado remain attractive, resilient and ready to eat for up to eight days. According to the submitted product information, the solution can reduce waste by around 50% and markdowns by more than 50%, creating measurable value for retailers while giving consumers more time to enjoy the fruit. The coating also improves resistance to dehydration, heat and rough handling without compromising sensory quality. Sea freight lowers logistics costs and carbon impact compared with air transport, while preserving the flavour associated with fruit allowed to mature on the tree. Reliable year-round availability completes a proposition that combines convenience, appearance, sustainability and consistent eating quality in one deceptively simple avocado.
Titbit is an avocado importer focused on dependable quality and year-round availability, developing its post-harvest technology in-house — the element the company sees as its key distinction. Its offer is built around ready-to-eat fruit, careful supply management and solutions that improve performance throughout the value chain. By combining sea freight with this protective coating technology, Titbit aims to deliver attractive, resilient avocados while helping customers reduce waste, markdowns and logistics impact. Its approach connects consumer convenience with practical commercial benefits for distributors and retailers.
← Back to the product listAbout the competition
Voting
24 September 2026 · MCC Mazurkas, Warsaw, Poland. Registration is open until 18 September 2026.
Product descriptions and company information come from the entry forms submitted by the companies to the Fresh Market Award 2026. Photographs were provided by the companies. Terms, deadlines and the selection procedure are defined in the Competition Regulations. Organiser: KJOW Sp. z o.o.