Product catalogs have a greater impact on purchase decisions than websites or TV ads. People enjoy browsing catalogs and spending time with them. Readers tend to keep them for many weeks, making them a powerful tool in convincing a customer to make a purchase.
Direct publications, such as brochures and product catalogs, result in:
- Easier product and company recall in the long run
- Stronger brand association.
- Deeper emotional connections.
Direct publications and catalog advertising are powerful marketing tools that, through inspiration and engagement, successfully influence potential customers and product sales.