Fresh Market 2026 – Unique B2B Meetings for the Fruit, Vegetable, and Floral Industry
Fresh Market is a unique B2B event organized in Ożarów Mazowiecki at MCC Mazurkas, which reverses the traditional trade fair model. Unlike classic exhibitions where suppliers have their own booths, at Fresh Market, retail chains occupy the main stands, and suppliers approach them directly for individual business meetings.
This key difference makes Fresh Market the most effective way to establish cooperation with retail chains, distributors, and importers. Thanks to a unique meeting scheduling system, each participant has the opportunity to speak directly with decision-makers responsible for purchasing in retail and wholesale chains.
Registration and Preparation
Online registration opens in March and continues until September 18, 2026.
During registration, provide basic details about your company and offered products.
After registering, you will receive an email with instructions on how to submit detailed company and product information to help organizers effectively match you with suitable retail chains.
Early registration significantly increases your chances of meeting preferred buyers.
Participation Packages
Three participation packages are available: Standard, Business, and Premium.
Business package – designed for companies that want to maximize results from Fresh Market through pre-scheduled meetings with retail chain buyers, supported by the organizer’s matchmaking process and the event’s full networking program.
Standard package – offers the same event participation and networking opportunities as The Business package, with one key difference: it does not include pre-scheduled meetings with retail chain buyers. Standard participants can still meet buyers during on-site networking and open discussions throughout the event.
Premium package – a tailor-made option for companies that are new to the Polish and CEE market and/or participating in Fresh Market for the first time. Premium is built around individual needs and includes dedicated support to help introduce the company to the market, strengthen positioning, and secure the most relevant business contacts (scope and pricing agreed individually).
Scheduling Meetings with Retail Chain Buyers
Between September 14–18, we schedule 1:1 meetings with retail chain buyers for companies registered under the Business and Premium packages.
Meeting priority is based on the order of registration and payment—the earlier you register, the better your chances of meeting your preferred buyers.
The Standard package focuses on networking: you can approach buyers subject to availability during breaks, in common areas, and during the announced end-of-day buyer availability window.
Usually sent a week before the event; latest on the event day at registration..
Event Day Schedule – September 24, 2026
08:00–09:00 – Registration at the MCC Mazurkas reception, collection of ID badges and meeting tickets.
09:00–10:00 – Official opening of Fresh Market and start of the Exhibitor Hub.
10:00–13:00 – Individual business meetings with retail chains (each meeting lasts approx. 10 minutes).
13:00–14:00 – Lunch break and networking.
14:00–16:00 – Continuation of scheduled business meetings.
16:00–17:00 – Speed Dating– informal networking sessions with retail chains.
17:00–18:00 – Voting for the most innovative product (Fresh Market Award 2026).
17:00–20:00 – Cocktail Dinner Party – evening gala and informal business talks.
Key Event Highlights
Individual meetings with decision-makers from major retail chains, including Biedronka, Carrefour, Auchan, Żabka, Dino, and others.
Opportunity to showcase products in the Exhibitor Hub (standard booth size is 3×2 m, equipped with electricity; optional access to water and refrigeration upon request).
Informal networking in the Distributor Hub.
Additional networking opportunities during Speed dating and the Cocktail Dinner Party.
Additional Information
Information about booth rental costs can be found [here].
Detailed pricing for Standard and Premium packages is available [here].
Check out the advertising opportunities at Fresh Market 2026! [here].
The event will be conducted in Polish and English.
Fresh Market focuses exclusively on fresh fruits, vegetables, flowers, and plants. Companies offering other product categories may participate in the event but will not be included in scheduled meetings with retail chain buyers.
The 2025 list is shown as a reference. The final list of confirmed retail chains for Fresh Market 2026 will be published in mid-September.: Retail Chain Zone.
Participants who wish to deliver product samples to the event venue can do so by sending them to the event address with the note “Fresh Market 2026” clearly marked. Shipments should arrive 1–2 days before the event, but participants must notify the organizers in advance to coordinate the delivery details. Please contact the organizers directly for assistance.
Recommended accommodation:
– Hotel Mazurkas (event venue).
– Alternatively, hotels in Warsaw city center, offering easy access to the event venue (approx. 30 min by car or taxi).
Event Venue Location
Fresh Market 2026 will take place at MCC Mazurkas Conference Centre & Hotel:
ul. Poznańska 177, 05-850 Ożarów Mazowiecki, Poland.
Transport: Check how to get from the airport.
By car or taxi (approx. 20 minutes from Warsaw city center and Chopin Airport).
Free on-site parking available.
Detailed information about the venue is available on the [official MCC Mazurkas website].
View the exact location on Google Maps [here].
